Monday 6 October 2014

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Is Adblocker a Serious Thread To Publishers and Advertisers?

Adblockers are the addon available on famous browsers like mozilla,Google chrome etc.As the name tells it simply blocks the the Ads displayed on a webpage.The online world is much related to advertisement and almost all the websites display ads as a part of their living.Though there are many adblockers available,among these Adblocker Plus is the famous one.
Is Adblocker a thread to publishers and advertisers
Image Credits:FreedigitalPhotos
Frankly speaking it is a thread to website owners and publishers who monetise their websites/blog through Ads.Many publishers are losing thousands of dollars due to Adblocker.It is also a hinderance to advertisers as it stands in the way of their advertising.Anyhow Adblocker is somewhat beneficial to visitors who visit the websites/blog. But in some websites it is really weird to see the place of Ads blank or filled with some Blocking Words.So it gives advantages as well as disadvantages to th visitors.

How Adblocker Works?

Adblocker appies filters to hide specific URLs or block URLs according to a filter list.In some cases Ads will be loaded but is is hidden from users by Adblocker. Also they Block based on some specific words like Sponsered List,Advertisement etc.In real case one can't find out how exactly the Adblocker Works.

How To Install Adblocker ?

Though there are many Adblockers in the city,ABP(Adblocker Plus) is the most preferred one.I will help you to install Adblocker in the browser.
  • For mozilla Browser -Adblocker Plus-https://addons.mozilla.org/en-US/firefox/addon/adblock-plus
  • For Chrome Browser-https://chrome.google.com/webstore/detail/adblock-plus/cfhdojbkjhnklbpkdaibdccddilifddb
  • For IE Browser-https://downloads.adblockplus.org/adblockplusie-1.2.exe
  • Download the addon or plugin and install it and restart your browser to tirn on Adblocker Plus.You can also use other type of Adblockers as per your requirement. You can get many Adblockers from Google search.

    How It Is Beneficial To Website Visitors?

    Advertisements usually come with heavy image rich content and by blocking it,visitors can decrease the website loading time as well can save some data usuage It is easy to navigate through webpages without Ads. Visitors can understand and read the website contents easily. It is easy to recognize the useful link and Adlink.


    Though the above things are beneficial to users or visitors,it is extremely harmful to publishers and advertisers.They lose the revenue from their site by adblocker. How It Is Harmful To Advertisers/Publishers? Publishers lose their Ad revenue by Adblocker. Advertisers cant be able to promote their ads. Affect the Advertise value of the website. Hinderance to the website/blog Development.


    Though there are advantages and disadvantages for visitors,it is pretty nice to view the ads in a website as it can bring about the entry of new products into the market or can bring knowledge sometimes.Visitors can sometimes get an idea about some events happening in the future from the ads.Also some websites/blogs give offers and coupon as their ads and it is very much useful for the visitors.Sometimes visitors can also get an idea about products from the ads. If you like the post please share with your friends.


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